Category: Digital Strategy
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Digital Marketing Trends for 2011
January 6, 2011Happy New Year All! We’ve decided to kick off 2011 with some insights from our favourite peers and digital marketers on the trends to watch out for in the year ahead. Insights are based on anything from content development, to web analytics, to the increasingly relevant subject of mobile marketing.
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B2B Lead Generation with Google Analytics
September 9, 2010We all know that B2B sales lead generation has a long road from lead to sales conversion, and that the optimal solution for reducing sales leads time lines is to find the warmest leads possible to convert.
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Being digital marketers we like to create these warm leads for the sales team via a myriad of online tactics: PPC, email marketing, conversation marketing, social media marketing, content development etc.