The Blog
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Create Your Own Social Curation Tools with ‘If This Then That’ (IFTTT)
January 9, 2012Program the web with the conditional statement “if this then that” (IFTTT) and create your own set of social curation tools for free. Now when you hear the words ‘conditional statement’ and ‘program the web’ you may be already tuning …
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The 10 Biggest Google Adwords Spenders
December 12, 2011Kantar Media have just released a list of the top 20 biggest Ad buyers on the Google Adwords platform in the US. They estimated PPC spend based on keyword clicks, pricing and impression data. It makes for an interesting read …
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Beyond the Infographic: 12 Parallax Scrolling Sites that Inform, Engage and Entertain
November 7, 2011Infographics: love them or hate them, you can’t escape them. With the rise of the infographic at all time high (a reported mention of ‘infographic’ every 1.7 seconds on the 16th Aug), many are now asking where next for this …
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Digital Marketing Trends for 2011
January 6, 2011Happy New Year All! We’ve decided to kick off 2011 with some insights from our favourite peers and digital marketers on the trends to watch out for in the year ahead. Insights are based on anything from content development, to web analytics, to the increasingly relevant subject of mobile marketing.
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3 Fresh Lead Generation Tools For the Savvy Digital Marketer
October 20, 2010Good quality leads are the life blood of any business, and efficient lead generation is what makes them possible. In this blog post we review 3 fresh lead acquisition tools that provide engagement and value first opportunities for the savvy Digital marketer.
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B2B Lead Generation with Google Analytics
September 9, 2010We all know that B2B sales lead generation has a long road from lead to sales conversion, and that the optimal solution for reducing sales leads time lines is to find the warmest leads possible to convert.
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Being digital marketers we like to create these warm leads for the sales team via a myriad of online tactics: PPC, email marketing, conversation marketing, social media marketing, content development etc. -
The Top 10 Best Social Media Marketing Campaigns Of All Time
August 24, 2010Social Media Marketing is in full swing nowadays, and almost all of the world’s top brands are utilising it in one way or another. The campaigns aren’t always the easiest to execute (and sometimes go bad, although that’s another blog post), but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time
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Increase Conversion: The Key Principles of Making a Killer Landing Page
July 19, 2010Welcome to the first installment of the ‘Increase Conversion’ series. In the coming weeks we will bring you a host of different articles on how to increase your conversion rate throughout your marketing campaigns. This article will help to explain the key principles of improving conversion on your landing pages:
Landing pages are comparable to any good film, you don’t just start with the finale (unless it’s Memento, of course), you have to gradually build up to it.
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18 Examples of Awesome Viral Linkbait
July 12, 2010In this post we take a look at some of the latest and greatest viral linkbait campaigns run by the savviest of digital marketers.
Connecting great content with it’s target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly.
From a flood of optimized backlinks helping improve your search presence, to mass traffic generation (great for blogs running CPM advertising slots), there are a lot of great reasons you should be investing in your own viral linkbait content.
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