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Social Media Marketing is in full swing nowadays, and almost all of the world’s top brands are utilising it in one way or another. The campaigns aren’t always the easiest to execute (and sometimes go bad, although that’s another blog post), but if done correctly they have the potential to generate a massive return on investment. Here we look at a rundown of the ten best social media marketing campaigns of all time

Welcome to the first installment of the ‘Increase Conversion’ series. In the coming weeks we will bring you a host of different articles on how to increase your conversion rate throughout your marketing campaigns. This article will help to explain the key principles of improving conversion on your landing pages:

Landing pages are comparable to any good film, you don’t just start with the finale (unless it’s Memento, of course), you have to gradually build up to it.

In this post we take a look at some of the latest and greatest viral linkbait campaigns run by the savviest of digital marketers.

Connecting great content with it’s target audience, promoting it on the correct channels, and causing an emotional response is not easy, but can yield excellent results when executed correctly.

From a flood of optimized backlinks helping improve your search presence, to mass traffic generation (great for blogs running CPM advertising slots), there are a lot of great reasons you should be investing in your own viral linkbait content.